ALEJANDRA RIBAS
CEO & Founder
HI :) I'm Alejandra Ribas, founder of Handbook Insights, a strategic growth partner born in Barcelona in 2021.
At HI, we partner with brands to understand their audiences and build the strategy behind sustainable growth — from clienteling and CRM to marketing, communication and international expansion.
We believe that real growth starts with truly understanding your client — and is built through the right brand strategy, the right message, and the right approach to new markets.
We adapt to each client's needs, offering services that range from CRM analysis and clienteling strategies to brand positioning, communication and international expansion — supporting brands through every stage of growth, including pre-launch.
After many years of experience in Chanel & Louis Vuitton, I decided to use all the learnings and expertise to support brands from the Luxury, Fashion, Beauty and Lifestyle industries.
In HI, we are Client-Freaks and we are here to offer client solutions!
MISSION
We want to help brands grow with purpose — by building a deep understanding of their clients and turning that understanding into strategies that span marketing, communication and international expansion.
VISION
We believe in a business model in which the client is positioned at the center of every business decision. We collaborate passionately and are committed to the sustained growth and excellence our clients deliver to their audiences and prospects across every market they enter.