OUR PROJECTS

We are Client Freaks

Founded in Barcelona in 2021 by entrepreneur Alejandra Ribas,
HI — Handbook Insights — is a growth partner for luxury, fashion, beauty and lifestyle brands, working across clienteling, CRM, marketing, communication and international expansion.

Personalization

73 % of customers expect companies to understand their needs and expectations

Connection

71% of customers use multiple channels to start and complete a transaction

Real Time

60 % of customers are willing to switch to a competitor who offers a better client experience

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Luxury

  • Through meetings and calls to raise awareness on IAQ, we collaboratively identified and implemented a strategic project to integrate the most suitable solution, enhancing the client experience.

  • Partner to identify and understand their audiences, with the objective of providing tailored strategies to retain clients and recruit prospects.

  • Prepare and support the launch of the brand from a client perspective, develop the global strategy with the creative director and assist the internal team with CRM, web development, communications and digital marketing.

  • Through meetings and calls to raise awareness on IAQ, we collaboratively identified and implemented a strategic project to integrate the most suitable solution before the opening of a renewed store.

  • Collaborate to coordinate and execute the most appropriate action plan for each Maison to help them aligning themselves with internal sustainability retail protocols.

  • Partner to identify and understand their audiences, with the objective of providing tailored strategies to retain clients and recruit prospects.

  • Support the studio in identifying opportunities and devising strategies to cultivate long-term relationships with existing and potential clients.

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Fashion

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  • Partner to identify and understand their audiences, with the objective of providing tailored strategies to retain clients and recruit prospects.

  • Partner to identify and understand their audiences, with the objective of providing tailored strategies to retain clients and recruit prospects.

  • Partner to identify and understand their audiences, with the objective of providing tailored strategies to retain clients and recruit prospects.
    Deliver clienteling trainings to internal teams.

  • Partner to identify and understand their audiences, with the objective of providing tailored strategies to retain clients and recruit prospects.

  • Guide the development of line sheets and lookbooks for Fall Market, optimizing the collection’s presentation for sales showrooms and strengthening its client-driven appeal.

  • Partner to identify and understand their audiences, with the objective of providing tailored strategies to retain clients and recruit prospects.

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Beauty

  • Prepare and support the launch of the brand from a client perspective, develop the global strategy with the founders and assist the internal team with CRM, web development, communications and digital marketing.

  • Through meetings and calls to raise awareness on IAQ, we collaboratively identified and implemented a strategic project to integrate the most suitable solution, enhancing the client experience.

  • Partner to identify and understand their audiences, with the objective of providing tailored strategies to retain clients and recruit prospects.

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Lifestyle

  • Support the agency in identifying opportunities and devising strategies to cultivate long-term relationships with existing and potential clients.

  • Partner to identify and understand their audiences, with the objective of providing tailored strategies to retain clients and recruit prospects.

  • Partner to identify and understand their audiences, with the objective of creating and implementing a Clienteling Manual and deliver trainings to retail teams.

  • Partner to identify and understand their audiences, with the objective of providing tailored strategies to retain clients and recruit prospects.

  • Support the reevaluation of their branding and positioning, the adaptation of website content, and the development of programs for recruiting and retaining new clients.